Privacy Policy

Last Updated: 17 February 2026
Effective Date: February 2026

1. Introduction

This Privacy Policy (“Policy”) explains how Max Realty (“Company”, “we”, “us”, or “our”) collects, uses, processes, shares, and protects your personal data when you access our website https://maxrealties.com/, landing pages, advertisements, and related services.

We are committed to safeguarding your privacy in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable laws of India.

By accessing our website or submitting your information, you consent to the practices described in this Policy.

2. Company Details (Data Fiduciary)

Max Realty
Office No. 1219, Gera Imperium Rise
Hinjewadi Phase-II
Pune – 411057, Maharashtra, India

Phone: 9860396060
Website: https://maxrealties.com/
Email: navneet@maxrealties.com

Max Realty acts as the Data Fiduciary under the Digital Personal Data Protection Act, 2023.

3. Definitions

Personal Data:
Any data about an individual who is identifiable directly or indirectly, including name, phone number, email address, IP address, or similar identifiers.

Sensitive Personal Data:
Information requiring higher protection such as financial information or precise location data.

Data Principal:
The individual whose personal data is processed.

Data Processor:
Any entity processing personal data on behalf of Max Realty.

4. Data We Collect

4.1 Information You Provide Directly

We may collect:

Full Name
Phone Number
Email Address
Property Preferences (2 BHK, 3 BHK, etc.)
Budget and Location Preferences
Inquiry Details
Account Login Details (if applicable)

4.2 Information Collected Automatically

Through cookies, analytics tools, and tracking technologies:

IP Address
Device and Browser Information
Pages Visited
Time Spent on Website
Click Behaviour
Approximate or Precise Geolocation Data
Advertisement Interaction Data
CRM and Call Tracking Data

5. Tools and Technologies Used

We may use the following technologies:

Google Analytics
Meta (Facebook / Instagram) Pixel
Google Ads Conversion Tracking
WhatsApp Business API
CRM Systems
Call Tracking Systems
Cookies and Tracking Technologies

6. Purpose of Processing Personal Data

We process personal data only for lawful and specific purposes.

6.1 Inquiry and Service Communication

Responding to property inquiries
Scheduling site visits
Sharing brochures and project details

6.2 Marketing and Promotional Communication

(Only after obtaining explicit consent)

SMS communications
Email marketing updates
WhatsApp communication
New project launches and promotional offers

6.3 Personalized Advertising

(Requires explicit consent)

Behavioural targeting
Retargeting or remarketing campaigns
Lookalike audience creation
Location-based advertising

6.4 Legal Compliance

To comply with applicable regulatory or statutory obligations.

7. Lawful Basis for Processing

Under the Digital Personal Data Protection Act, 2023, personal data processing is primarily based on consent.

7.1 Explicit Consent

Consent shall be:

Free
Specific
Informed
Unconditional
Unambiguous
Given through clear affirmative action

We do not use pre-ticked boxes or implied consent.

Users may access public sections of the website even if they decline non-essential cookies.

8. Direct Enquiry Consent (Call = Consent Clause)

When a user initiates a call to any contact number published on:

Our website
Landing pages
Advertisements

Such action shall be treated as an explicit expression of interest.

By calling, the user provides consent to be contacted by Max Realty and its representatives through:

Phone Calls
SMS
WhatsApp
Email

This consent may be withdrawn at any time by contacting us.

9. Lookalike and Location-Based Advertising

With explicit consent, we may:

Use browsing behaviour for remarketing campaigns
Create anonymized lookalike audiences
Deliver location-based advertisements using IP or device location data

We do not sell personal data to third parties.

10. Sharing of Personal Data

Personal data may be shared with:

Marketing Agencies
CRM Providers
IT Service Providers
Advertising Platforms
Legal Authorities when required by law

All third parties are contractually obligated to maintain confidentiality and adequate data protection standards.

11. Your Rights Under the DPDP Act

You have the following rights:

Right to Access

Request a summary of personal data processed about you.

Right to Correction

Correct inaccurate or outdated information.

Right to Erasure

Request deletion of data where legally permissible.

Right to Withdraw Consent

Withdraw consent as easily as it was provided.

Right to Grievance Redressal

Raise concerns regarding data processing practices.

Right to Nominate

Nominate another individual to exercise rights in case of death or incapacity.

12. Data Security Measures

We implement reasonable security safeguards including:

AES-256 Encryption (where applicable)
Multi-Factor Authentication
Role-Based Access Controls
Secure Servers and Firewalls
Regular Security Audits
Incident Response Protocols

While no system is completely secure, we take reasonable steps to protect personal data.

13. Data Retention

Personal data is retained:

Until the purpose of collection is fulfilled
Until consent is withdrawn
Or as required under applicable laws

After the retention period, data is securely deleted or anonymized.

14. Children’s Privacy

Our services are not intended for individuals under 18 years of age.

We do not knowingly collect personal data from minors. Behavioural tracking and targeted advertising for minors are prohibited.

15. Cookies and Tracking Policy

We use the following cookie categories:

Essential Cookies
Performance and Analytics Cookies
Functionality Cookies
Advertising or Targeting Cookies
Social Media Cookies
Security Cookies

Users may:

Accept All Cookies
Reject Non-Essential Cookies
Customize Cookie Preferences

Cookie settings may be modified at any time through website preferences.

16. Consent Withdrawal

You may withdraw consent by contacting:

Email: navneet@maxrealties.com
Phone: 9860396060

Upon withdrawal, we will stop processing your data unless required by law.

17. Changes to this Policy

We may update this Privacy Policy periodically. Updated versions will reflect a revised “Last Updated” date.

18. Grievance Redressal Officer

As required under the Digital Personal Data Protection Act, 2023:

Grievance Officer: Navneet Aditya